Steps to create a release:

 o Update Rakefile version

 o Create package
    rake clobber
    rake package

 o Tag release
    svn copy https://feed-normalizer.googlecode.com/svn/trunk \
             https://feed-normalizer.googlecode.com/svn/tags/RELEASE_[MAJOR]_[MINOR]_[REVISION]

 o Upload gem and zip to rubyforge
   rake release VERSION=x.y.z
   rake post_news
   rake email - use this for posting email ANNs-
                it adds the download URL amongst other things.

 o Update RAA